Arthur Rutenberg Homes

January 16, 2024

Arthur Rutenberg Homes builds exceptional luxury custom homes through collaboration, quality construction & understanding clients' lifestyle visions.

Arthur Rutenberg Homes, a distinguished name in luxury custom home building, has been crafting extraordinary residences for over 40 years.

Founded by Arthur Rutenberg, the organization has cemented its reputation in delivering homes that are not only bespoke and unique but also resonate with discerning taste and elegance.

Specializing in custom luxury homes, Arthur Rutenberg Homes prides itself on its award-winning designs, exceptional quality of workmanship, and meticulous attention to detail.

The builder's offerings span a diverse array of home styles, ensuring that each client's vision for their dream home is not just met but exceeded.

From sprawling estates to refined modern abodes, the focus on quality, customization, and customer satisfaction is evident across all projects.


Testimonials from satisfied clients highlight the builder's commitment to excellence, with many praising the seamless construction process, the high caliber of craftsmanship, and the personalized attention they received.

Arthur Rutenberg Homes has also garnered accolades for its designs, including being recognized as a Silver Aurora Award Finalist by the Southeast Building Conference (SEBC) for Best Interior Design of a Custom Home.

Key differentiators that stand out include the builder's detailed customization process, innovative design options, and a robust portfolio of award-winning home plans.

These elements collectively foster a deep sense of trust and reliability among clients and industry peers alike.


Arthur Rutenberg Homes stands as a beacon of excellence in the realm of custom luxury homebuilding, leveraging a network of independently owned and operated companies that span across the United States.

Over the course of more than 40 years, AR Homes® has cultivated a rich heritage of design innovation, quality construction, and a franchise model that has proven successful time and again.

This expansive network encompasses custom builders in states such as Alabama, Florida, Georgia, Indiana, North Carolina, Ohio, South Carolina, Tennessee, and Texas, embodying a shared commitment to excellence and innovation in homebuilding.

The franchisees benefit from AR Homes®' vast experience, cutting-edge technology, comprehensive business intelligence, strategic resources, and proprietary tools like the Arthur Rutenberg Information System (ARIS), which together empower them to grow their market share and deliver exceptional value to their customers.

This model has positioned AR Homes® as America's leading luxury homebuilding franchise, celebrated for its award-winning plans and a process that assures transparency, customer satisfaction, and peace of mind throughout the homebuilding journey.

Arthur Rutenberg Homes operates several franchises across North Carolina that specialize in building luxury custom residences:

Monterey Bay-Raleigh:

  • Serving discerning homebuyers in the Triangle region including Raleigh, North Ridge, North Hills and inside the beltline (ITB) areas


  • The custom home builder of choice in coastal areas like Southport, Leland and Wilmington

Custom Home Builders in Asheville, NC:

  • Bringing luxury mountain retreats to life while showcasing Asheville's natural splendor and artistic community

Paragon Homes of Charlotte:

  • The premier custom home builder across Cabarrus, Catawba, Gaston, Iredell and other counties surrounding Charlotte

Notable Neighborhoods

Arthur Rutenberg Homes has made its mark across premier neighborhoods in the Raleigh-Durham Triangle area.

From custom estates nestled amidst nature to luxury residences offering sophisticated comfort, Arthur Rutenberg Homes has been the builder of choice for discerning homeowners seeking quality craftsmanship and attention to detail.

The communities showcased here, spanning Raleigh, Cary, Wake Forest, Chapel Hill, Durham, and beyond, are recognized for spacious homesites, convenience, exclusive lifestyle offerings, and harmonious living.

While specific details vary, neighborhoods graced by Arthur Rutenberg Homes are united by superior design, construction quality, and a seamless blend of home and surroundings.

Here is a list of notable neighborhoods that includes masterpieces by this iconic builder:

Avalaire in Raleigh:

  • Developed by Arthur Rutenberg Homes, Avalaire offers luxury living amidst Raleigh's natural beauty. While specific online details are unavailable, Avalaire is known for its spacious homesites and premier location.

North Ridge in Raleigh:

  • North Ridge presents a collection of custom-built homes by Arthur Rutenberg, known for their craftsmanship and attention to detail. This neighborhood is celebrated for its golf community and convenient Raleigh location.

The Enclave at Falls Lake in Wake Forest:

  • As per AR Homes by Arthur Rutenberg, this community offers an exclusive lifestyle with custom homes situated on large, private homesites starting from the $900s. It's highlighted by superior craftsmanship and a seamless flow between home and nature.

Farrior Hills in Raleigh:

  • Farrior Hills is another premium neighborhood where Arthur Rutenberg Homes has left its mark with luxury custom homes. Information specific to Arthur Rutenberg's involvement is not readily available, but the area is known for its upscale residences.

Rockford in Chapel Hill:

  • A Hearthstone-built home by Arthur Rutenberg in Rockford was listed for $2,100,000, featuring 4 bedrooms, 5 bathrooms, and a 5,292 sq.ft. area on a 5.21-acre lot, showcasing the luxury and spaciousness of homes in this area.

Highland at Falls Lake in Raleigh:

  • Highland at Falls Lake, while not directly mentioned in the provided sources, is another area where luxury builders like Arthur Rutenberg Homes have been active, offering upscale homes near natural attractions.

Montreaux in Raleigh:

  • Montreaux is known for its luxurious homes and serene living environment, with Arthur Rutenberg Homes being one of the builders contributing to its high standards of elegance and design quality.

Camberly in Wake Forest:

  • Information specific to Arthur Rutenberg Homes' projects in Camberly is not available, but the community is recognized for its luxury homes and appealing lifestyle offerings.

Wexford Reserve in Wake Forest:

  • According to AR Homes by Arthur Rutenberg, Wexford Reserve features homes by sought-after custom builders, offering space and convenience near shopping, dining, and recreation centers.

Lexington in Apex:

  • Described on, Lexington is an estate community with homes by Arthur Rutenberg starting in the 550's, offering large lots, privacy, and convenient access to Raleigh, Chapel Hill, and Durham.

The Orchard in Chapel Hill:

  • According to AR Homes by Arthur Rutenberg, The Orchard was a former pecan and ornamental fruit tree orchard offering home sites of two acres or more, with walking trails and benefits from Chapel Hill’s schools and favorable taxes.

Falls Reserve in Raleigh:

  • Falls Reserve in Raleigh redefines luxury living with its modern collection of custom homes. Nestled in North Raleigh, this premier community offers homes on one- to two-acre homesites starting from the $900s, ensuring an exclusive lifestyle surrounded by nature.

The Orchard in Chapel Hill:

  • The Orchard in Chapel Hill, once a lush pecan and ornamental fruit tree orchard, now features home sites of two acres or more. Its walking trails and proximity to the University of North Carolina at Chapel Hill make it a desirable location for those looking to blend luxury with a sense of community.

Country Club Hills, Raleigh:

  • A prestigious community offering luxury living inside the beltline (ITB). It offers luxury living with homes that boast unique architectural designs and high-end finishes.

Williamsborough, Raleigh:

  • A neighborhood known for its tree-lined streets and grand estates. Williamsborough offers a sense of seclusion while still being conveniently inside the beltline (ITB), close to downtown Raleigh.

Seville, Raleigh:

  • This neighborhood is characterized by its modern, luxury homes that offer a blend of comfort and style. Seville is perfect for those who appreciate contemporary living in a vibrant city setting.

Hickory Leaf Reserve, Raleigh:

  • This neighborhood offers a serene, suburban atmosphere with spacious homes that feature modern amenities and lush landscaping.

The Hamptons at Umstead, Raleigh:

  • Located adjacent to the Umstead State Park, this neighborhood offers luxury living amidst natural beauty. The Hamptons at Umstead is perfect for those who enjoy outdoor activities and tranquility.

Waterstone Reserve, Wake Forest:

  • This luxury community is designed for those who appreciate the finer things in life. With sprawling estates and a peaceful atmosphere, Waterstone Reserve offers a tranquil retreat from the hustle and bustle of city life.

Wakefield Estates, Wake Forest:

  • This neighborhood is known for its stunning homes, scenic landscapes, and a wide range of amenities. Wakefield Estates is perfect for those who desire a luxurious lifestyle in a serene setting.

Kelsey at Falls Lake, Wake Forest:

  • Situated near Falls Lake, this neighborhood offers luxury living in a natural setting. With a variety of recreational activities, Kelsey at Falls Lake is perfect for active families.

The Cove at Falls Lake, Wake Forest:

  • This neighborhood is characterized by its luxury homes that blend seamlessly with the natural environment. The Cove at Falls Lake is perfect for those who appreciate nature and outdoor activities.

Weycroft Reserve, Cary:

  • This community offers a perfect blend of elegance and comfort with its luxury homes, scenic landscapes, and convenient location. Weycroft Reserve is perfect for those who desire a high-quality lifestyle.

Dunhill, Cary:

  • Known for its exquisite homes and peaceful atmosphere, Dunhill offers a tranquil retreat with easy access to the city's amenities.

Croasdaile Farm, Durham:

  • This neighborhood stands as a symbol of Arthur Rutenberg Homes' commitment to quality and style. With its luxury homes, scenic landscapes, and a wide range of amenities, Croasdaile Farm offers an exceptional lifestyle.

Westfall, Chapel Hill:

  • This community offers an amazing combination of luxury and natural beauty. Westfall is perfect for those who appreciate a high-quality lifestyle amidst picturesque surroundings.

The Orchard, Chapel Hill:

  • This community offers luxury living in a tranquil setting. With its spacious homes, scenic landscapes, and convenient location, The Orchard is perfect for those who desire a peaceful lifestyle.

Glendale, Chapel Hill:

  • Known for its luxurious homes and picturesque surroundings, Glendale offers a peaceful retreat with easy access to the city's amenities.

The Hamptons, Pittsboro:

  • This neighborhood offers luxury living amidst natural beauty. The Hamptons is perfect for those who appreciate a high-quality lifestyle in a serene setting.

Sweetwater, Apex:

  • Known for its exquisite homes and vibrant community, Sweetwater offers a high-quality lifestyle with easy access to the city's amenities.

Hemlock Preserve, Holly Springs:

  • This neighborhood is characterized by its luxury homes that blend seamlessly with the natural environment. Hemlock Preserve is perfect for those who appreciate nature and outdoor activities.

Building With Authur Rutenberg

Arthur Rutenberg Homes operates in prestigious neighborhoods, offering custom homes starting from $2M+.

The website provides valuable financing and budget guidance, making the dream of owning a luxurious custom home more attainable for prospective buyers.

Design & Customization

Arthur Rutenberg Homes offers an expansive collection of customizable home plans, featuring timeless luxury design options inspired by the homeowner's unique preferences.

The portfolio showcases a variety of home styles, with square footage tailored to accommodate different lifestyles and needs.

The customization process is comprehensive, allowing clients to personalize their space extensively, from layout adjustments to selecting finishes that reflect their personal style.

Construction Process

The builder emphasizes a collaborative approach, working closely with premier local builders who are experts in their craft.

This ensures that each custom home not only leverages the beauty of its setting but also incorporates high-end details and innovative construction techniques for efficiency, quality, and durability.

The typical home build timeframe and specific innovations are detailed further on their website, illustrating a commitment to excellence and client satisfaction.

Insider Tips

For those considering a partnership with Arthur Rutenberg Homes, it's essential to explore the vast array of quality materials and design guidance available.

The builder's emphasis on location, style, technology integrations, and indoor environmental quality factors significantly enhance the home's resale value and overall living experience.

A Realtor's Perspective on Authur Rutenberg

As a real estate professional with over 30 years of experience in the Raleigh-Durham area, I've worked with numerous custom home builders.

In my time partnering with clients, I've found Arthur Rutenberg Homes to be a builder that truly stands apart for their commitment to realizing each client's unique vision when bringing a custom residence to life.

To make the building process as enjoyable as the final product, open communication with the Arthur Rutenberg team is key.

By clearly conveying your lifestyle priorities and aesthetic preferences early on, their experts can help translate those desires into a thoughtfully designed home catered specifically for you.

Additionally, collaborating closely with their team when laying out floorplans can help optimize home flow and functionality.

This upfront coordination pays dividends by avoiding unnecessary change orders down the road.

When selecting finishes, focus budget on statement features in main living spaces, and leverage Arthur Rutenberg's buying power to secure premium materials that elevate your home while retaining value.

Overall, Arthur Rutenberg Homes offers a custom home building experience based on understanding their clients and dedication to quality craftsmanship.

By partnering closely with their team, you can ensure your new residence not only meets expectations, but far surpasses them in elegance and distinction for years to come.

Tim M. Clarke

About the author

17 years as a Realtor in the Research Triangle, Tim seeks to transform the Raleigh-Durham real estate scene through a progressive, people-centered approach prioritizing trust & transparency.

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