Allure Homes

January 2, 2024

Allure Homes builds customized dream homes in Raleigh-Durham's top neighborhoods, focusing on quality, personalization and exemplary service.

For over 15 years, Allure Homes has been crafting beautiful new homes throughout Raleigh, Cary, Apex, Holly Springs and surrounding areas.

Led by founder Greg Paul, Allure Homes is dedicated to building thoughtfully-designed homes and communities tailored to each buyer's lifestyle.

Reputation for Quality Construction and Design

With over a decade and a half of experience, Allure Homes has established itself as one of Raleigh’s premier home builders. Their reputation for inspired design, high-quality materials, and customer satisfaction is strong.

Homebuyers consistently praise Allure’s focus on communication, transparency, and collaboration throughout the home buying process. Many describe working with Allure Homes as an enjoyable, seamless experience from start to finish.


Here's a peek into the communities where Allure Homes has crafted their stellar reputation:

  • Country Club Hills in Raleigh: Known for its serene ambiance and proximity to the Carolina Country Club, this neighborhood boasts Allure Homes' signature touch of elegance and meticulous craftsmanship.
  • St. Marys in Raleigh: A community that exudes charm and character, St. Marys has benefited from Allure Homes' attention to detail and their use of the finest materials and craftsmen in their projects.
  • Anderson Heights in Raleigh: In Anderson Heights, Allure Homes has contributed to the neighborhood’s upscale feel with properties that showcase sophisticated design and high-end finishes.
  • North Hills in Raleigh: As a hub of growth and development, North Hills features Allure Homes' properties that are as contemporary as they are comfortable, providing a perfect blend of city convenience and suburban tranquility.
  • Chestnut Hills in Raleigh: Here in Chestnut Hills, Allure Homes has created residences that offer a unique combination of modern luxury and timeless grace, making it a highly desirable place to live.

Diverse Selection of Homes and Floor Plans

Allure Homes offers a wide variety of home styles and floor plans ranging from 2,000 to 4,500+ square feet. Homes appeal to first-time buyers, growing families, empty nesters, and luxury buyers alike.

Some of their most popular models include the Ashton, Magnolia, Cypress, and Oakmont floor plans. Allure also offers fully-custom designs for buyers wanting a one-of-a-kind home.

All Allure floor plans emphasize open, flowing layouts with ample natural light. They also utilize the latest architectural elements like covered outdoor living spaces.

Quality Construction and Energy Efficiency

Allure Homes manages the entire construction process in-house, overseeing quality control at each stage. Their focus is on using durable, quality materials and superior craftsmanship.

The company is known for exceeding building code standards when it comes to energy efficiency, resulting in utility savings for homeowners. Their high-performance homes are designed for comfort, health, and sustainability.

Buying an Allure Home

Allure Homes constructs homes across the Triangle including popular communities in Raleigh, Cary, Apex, Holly Springs, Fuquay-Varina, Wake Forest, Clayton, and more.

Home prices typically range from the $300s to the $600s depending on size and features. Their website features a full inventory of available homes across communities.

Allure Homes has relationships with over 25 preferred lenders to help buyers finance their ideal home. Their team also provides guidance on budgets, incentives, and managing costs.

Guidance from Local Real Estate Expert

As an agent active in the Raleigh real estate market, I highly recommend Allure Homes for their quality new home construction, diverse floor plans, and excellent customer service. Here are some tips for potential buyers:

  • Take time to understand their 15+ years of proven construction methods and materials.
  • Consider their townhomes for affordable homeownership - their communities offer amenities too.
  • Think about resale value - Allure's desirable locations and quality build make their homes a solid investment.
  • Ask about energy efficiency savings - their utility bills are lower than typical used homes.
  • Inquire about incentives for military families, first-time buyers, healthcare workers, and teachers.

With a commitment to value, quality, and service, Allure Homes is a trusted choice for new home buyers across the Triangle.

The Allure Advantage

Clients can expect the use of premier materials throughout the construction phase, ensuring longevity and aesthetic appeal.

Design consultations facilitate a home that not only meets today's needs but also anticipates future market trends, thereby enhancing resale value.

Further, tech integration and environmental quality considerations are part of the Allure Homes package, though details are best discussed directly with the builder.

Final Thoughts from Tim

When embarking on a journey with Allure Homes, it's crucial to engage in open and frequent communication to maximize the benefits of their custom home-building experience.

Leverage their willingness to customize and express your vision clearly to ensure that every feature of your new home aligns with your desires.

To save money, consider the timing of your build and the selection of materials and finishes in line with your budget without compromising on quality.

Discuss potential energy-efficient designs and smart home features that can lead to long-term savings.

With Allure Homes, you're not just building a house; you're crafting a legacy in the vibrant heart of North Carolina.

Tim M. Clarke

About the author

17 years as a Realtor in the Research Triangle, Tim seeks to transform the Raleigh-Durham real estate scene through a progressive, people-centered approach prioritizing trust & transparency.

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