How to price your home to sell, not sit
Overpricing is the fastest way to lose money on a home sale. I explain how to price your home realistically based on actual market data — not what Zillow says, not what your neighbor got, and not what you "need" to net. The right price gets multiple offers. The wrong price gets 90 days on market and a price reduction.
Transcript
Hey, what's up? This is Tim Clarke, your trusted real estate advisor in the Raleigh-Durham Triangle Market, and this is your free helpful tip and trick from Tim. Now, sellers, realistic pricing starts from your agent's ability to accurately identify comparable sales that are most likely to be used by appraisers. Okay, now be careful of the information you get from third-party real estate websites.
The primary focus of those sites is to get your information to sell to agents like me. Ironically, despite the occasional inaccuracies, sites are also seen by buyers, and their offers will reflect that information, if not properly informed by their agent. Realistic pricing will attract more buyers, justify the expectations of a significant due diligence fee, and in the seller's market, create multiple offers. Because the due diligence fee is nonrefundable, except in the event the seller breaches the contract of sale, buyers will be reluctant to pay a large due diligence fee if they are concerned that they will find significant and unacceptable defects in the property or the property will not appraise and fail to adequately satisfy lender requirements.
This is Tim Clarke, and this is your free helpful tip.
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